MID-WAY THROUGH ITS SEVENTH SEASON, “THE WALKING DEAD” IS FIRMLY ESTABLISHED AS THE #1 SHOW ON TELEVISION FOR A RECORD-BREAKING FIFTH CONSECUTIVE YEAR
EXPANDED 90-MINUTE MID-SEASON FINALE DELIVERS 15.2 MILLION TOTAL VIEWERS AND 9.6 MILLION ADULTS 18-49 IN NIELSEN LIVE+3 RATINGS
“TALKING DEAD” REMAINS TELEVISION’S #1 TALK SHOW, AVERAGING 5.5 MILLION VIEWERS AND 3.3 MILLION ADULTS 18-49 IN SEASON SEVEN IN NIELSEN LIVE+3 RATINGS
DIGITAL VIEWERSHIP OF “THE WALKING DEAD” IS UP 46 PERCENT FROM LAST SEASON
NEW YORK, NY, December 16, 2016 – Mid-way through its seventh season, AMC’s “The Walking Dead” is firmly established as the #1 show on television by a wide margin for a record-breaking fifth consecutive season, averaging 16.1 million viewers per episode and 10.1 million adults 18-49 across its first eight episodes. The show returns on Feb. 12, 2017 for the second half of the season.
Sunday’s expanded 90-minute mid-season finale delivered 15.2 million total viewers, 9.6 million adults 18-49 and 9.5 million adults 25-54 in Nielsen live+3 ratings, growing 43 percent in total viewers and 47 percent in adults 18-49 and adults 25-54 from Nielsen live/same day ratings. In Nielsen live+3 ratings, episode 708 “Hearts Still Beating,” was up 2 percent in total viewers, 3 percent in adults 18-49 and 2 percent in adults 25-54 from the previous week, the second week in a row of growth from the previous episode.
“‘The Walking Dead’ has never been more alive – on-air and online; live, near-live and time-shifted; at home and around the world,” said Charlie Collier, president of AMC, SundanceTV and AMC Studios. “Thanks to the fans for their continued passion and care and for making this series #1 across all of television for the fifth consecutive year. We, along with the creative partners we are so proud of and fortunate to work with, are profoundly grateful. Get ready to ‘Rise Up’ this February.”
“Talking Dead” remains television’s #1 talk show, averaging 5.5 million viewers and 3.3 million adults 18-49 in season seven.
In addition to the linear viewing, “The Walking Dead” has generated record digital viewership of more than 14 million plays so far this half season, up 46 percent from this point last season.
Over the first half of its seventh season, “The Walking Dead” has weathered linear viewership challenges better than other cable shows and much better than cable dramas. Average linear viewers (adults 18-49, live+3) across these first eight episodes decreased 10 percent from the second half of season six, while average returning series across all cable and broadcast networks declined 13 percent, year-to-date, TV dramas are down 20 percent and dramas on ad-supported cable networks decreased 23 percent.
Key Nielsen Highlights for the mid-season finale of “The Walking Dead” (L+3)
Episode 708, Sunday, December 11
15.2 million viewers, up 43% from live/same day (growth of 4.6 million)
9.6 million Adults 18-49, up 47% from live/same day (growth of 3.1 million)
9.5 million Adults 25-54, up 47% from live/same day (growth of 3.1 million)
Key Nielsen Highlights for the mid-season finale of “Talking Dead” (L+3)
Episode 708, Sunday, December 11
5.4 million viewers, up 25% from live/same day
3.2 million Adults 18-49, up 25% from live/same day
3.4 million Adults 25-54, up 28% from live/same day
Excluding sports and news, AMC has four of the top seven shows on cable television year-to-date for adults 18-49 (Nielsen live+3). In terms of dramas on ad-supported cable networks, AMC has four of the top six shows (see chart).
| Persons 18 – 49 | Persons 18 – 49 | ||
| Net | Program Name | US AA % | AA Proj (000) |
| AMC | THE WALKING DEAD | 8.33 | 10,629 |
| FX | AMERICAN HORROR STORY | 2.89 | 3,697 |
| AMC | FEAR THE WALKING DEAD | 2.86 | 3,644 |
| FX | ACS: PEOPLE V. OJ SIMPSON | 2.77 | 3,509 |
| AMC | BETTER CALL SAUL | 1.87 | 2,377 |
| AMC | PREACHER | 1.23 | 1,556 |
An AMC Studios production, “The Walking Dead” is executive produced by Scott M. Gimple, Robert Kirkman, Gale Anne Hurd, David Alpert, Greg Nicotero, and Tom Luse.
